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In the last year 14 national retailers in the US, representing approximately 90% of game sales, sony playstation have re-launched their rating awareness programs. 13 of the 14 national retailers are using the "Ok To Play?" branded in-store signage. Retailers also provide ESRB training materials to their sales associates and cashiers and include rating information in their Sunday newspaper circulars and other consumer marketing vehicles. PSA print ads have sony playstation been published in 5 of the top 10 consumer magazines including TV Guide, Better Homes and Garden, Good Housekeeping, as well as other consumer and sony playstation game enthusiast publications including Entertainment Weekly, Disney Adventures, PlayStation Magazine, Computer Gaming World, EGM, etc.
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